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Innervision Global celebrates Don Morley, founder of Plan B Logistics, for his commitment to personal service, reliability and customer trust within the UK courier and logistics industry.
In an industry where reliability, communication and trust can make an enormous difference to the customer experience, Don Morley of Plan B Logistics has built his reputation around a simple principle: putting the client first.
That commitment has now earned Don the Client Service Excellence Award in Courier & Logistics Services 2026, recognising his highly personal approach to logistics and the relationships he has developed with customers across the UK.
For Don, client satisfaction is not simply one measure of business performance; it is the foundation on which Plan B Logistics has grown.

Client satisfaction isn’t just important to our success; it is the foundation of our growth, our reputation, and our ability to compete,” he explains. “It fuels loyalty, supports sustainable expansion, and reinforces Plan B Logistics as the dependable ‘Plan B’ businesses can always count on.
At the heart of that approach is consistent and honest communication. Rather than navigating call centres, automated responses or multiple departments, customers deal directly with Don throughout the process. This gives clients faster answers, clearer information and personal accountability from the moment a job is booked through to its completion.
His hands-on approach means every delivery receives his direct attention, whether it involves routine transportation, fragile goods, a time-critical consignment or an unexpected logistical challenge.
When issues arise, Don believes immediate communication and flexibility are essential. Rather than allowing problems to move between departments or sit unresolved, he listens to the individual circumstances and works quickly to find an appropriate solution. This might mean rerouting a delivery, adjusting timings, offering additional updates or finding a practical alternative to keep a client’s plans moving.
Feedback is similarly personal. Through direct conversations, follow-ups and ongoing relationships with repeat customers, Don is able to understand how clients experience the service in real time and make improvements where necessary.
Plan B Logistics began following an unexpected turning point in Don’s own career. At the beginning of the COVID outbreak, he lost his job at a time when employment opportunities were extremely limited.
Unable to simply sit still and wait, Don asked himself what he genuinely enjoyed doing.
The answer was driving.
That decision became the starting point for Plan B Logistics and ultimately developed into something far greater: a business built around helping individuals and companies when they need a dependable delivery solution.
“Running Plan B Logistics isn’t just about moving goods; it’s about building trust, solving problems, and being the dependable ‘Plan B’ people can count on when it matters most.”
That philosophy has helped the business develop considerable customer recognition, with Don reporting more than 160 Trustpilot reviews, almost all five-star, alongside eight business excellence awards.
For Don, however, receiving the Client Service Excellence Award carries particular meaning because of what it represents.
Being recognised specifically for customer service validates the time and attention he places into proactive communication, reliability and personally taking responsibility for every delivery.
The award also shines a light on the scale of Don’s individual achievement. Behind the growing reputation of Plan B Logistics is one person personally maintaining the standards that have earned the business customer loyalty, positive reviews and industry recognition.
Looking ahead, Don intends to grow Plan B Logistics carefully without sacrificing the accessibility and personal service that have shaped its reputation.
Future development will focus on improving communication tools, route planning, job management and real-time visibility while introducing processes that allow the business to manage increasing demand efficiently.
For Don, expansion will never simply be about increasing volume. New technology, resources and systems will only be introduced where they improve the client experience and preserve the accountability customers have come to expect.
Receiving the award therefore represents both recognition of what Don has already achieved and motivation for the next chapter of Plan B Logistics.
“This award isn’t just an achievement; it’s a reflection of the trust our clients place in Plan B Logistics, and that’s the greatest honour of all.”
Through personal accountability, responsive communication and an unwavering focus on customer relationships, Don Morley continues to demonstrate that excellent logistics is about far more than getting something from one destination to another. It is about giving clients confidence that when reliability matters most, there is someone they can genuinely depend on.
Contact Plan B Logistics
Phone: 01628 302 902
Email: quote@planblogistics.uk
Website: planblogistics.uk