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Editor’s Choice – Innervision Global
Asher Moses of DAB Mobility has been recognised with the Influential Man in Business Award in Intelligent Mobility & Media Innovation 2026–2027 by Innervision Global, honouring nearly four decades of experience across London’s taxi and mobility industry and his continued work connecting transport, media and technology.
The award recognises a career that began behind the wheel of a London taxi and developed into building and operating businesses across taxi fleets, advertising and payment networks. Today, through DAB Mobility Group, Moses is bringing that experience into a new chapter, exploring how mobility, media, data and artificial intelligence can work together to address practical industry challenges.

Innervision Global’s editorial panel was particularly interested in the depth of his understanding of the sector. Having worked as both a driver and a business operator, Moses has experienced the everyday demands of the industry alongside the commercial decisions that shape its future. His involvement in electric taxi fleets, payment technology and advertising reflects a willingness to adapt as transport, technology and customer expectations change.
His interest in business grew from seeing possibilities within the work he was already doing. Driving a London taxi gave him a close understanding of the city, its passengers and the industry supporting them. It also prompted him to think about what else could be built around that experience.
“My journey really started behind the wheel of a London taxi. But I never saw it as just a car. I saw a platform, an ecosystem and an opportunity. I have always been curious about how an industry can evolve and how you can create something new from something people take for granted. That curiosity – seeing opportunity where others see the ordinary – is what pushed me to build, innovate and continually reinvent my businesses.”
That outlook became a recurring feature of his career. He recognised opportunities for transport, advertising and payment systems to support one another, introducing payment technology into taxis and delivering advertising campaigns for international brands. Each development brought another commercial possibility to a familiar part of London life.
His involvement in major projects surrounding the London 2012 Olympics drew on several areas of that experience, including fleet operations, advertising, technology and commercial partnerships. Working across these disciplines required an understanding of daily operations as well as the coordination needed to deliver projects on a larger scale.
Innovation has remained central to his approach. Throughout his career, Moses has questioned what could come next and how existing services could work better. He has seen London’s taxi industry move beyond its traditional operating model to embrace electric vehicles, digital payments, media and data, and has taken an active role in parts of that transition.
His involvement in developing one of the capital’s significant electric taxi fleets, alongside helping businesses move from diesel to electric vehicles, particularly interested Innervision Global’s panel. These contributions helped establish the Intelligent Mobility & Media Innovation category as a fitting recognition of his work. His experience extends from recognising the potential of new technology to understanding where it can serve a practical purpose within an established industry.
Moses now sees artificial intelligence as the next major development. His interest centres on giving people and businesses better information: understanding demand, improving vehicle utilisation, measuring media performance more accurately and making mobility operations more efficient. He sees AI as a means of supporting people with better intelligence and helping them make more informed decisions.
Nearly 40 years in the sector have given him an understanding of the pressures facing drivers, vehicle owners, operators, advertisers and customers. He believes combining that knowledge with AI creates opportunities to solve familiar problems in new ways. The value, in his view, lies in bringing real-world experience into the development and application of the technology.
Alongside the achievements have come difficult periods, and Moses speaks openly about the role they have played in his development. He credits resilience, instinct and a willingness to accept change with helping him move forward. Staying curious has mattered, as has being prepared to take a calculated risk when he believes in an idea. Experience has also taught him to balance conviction with discipline, good people and the willingness to change direction when the evidence calls for it.
His understanding of resilience leaves room for the personal impact of setback. Difficult experiences can hurt, and acknowledging that is part of dealing with them. What matters next is accepting what happened, taking responsibility where necessary and deciding how to respond. Maintaining perspective through both the highs and lows of business has become an essential part of that process.
“Probably that success can teach you confidence, but setbacks teach you wisdom.”
“I have had some extraordinary highs in business, but I have also experienced what it feels like when things do not go the way you planned. I have learned that you have to take responsibility, understand what you could have done differently, and then use those lessons rather than be defined by them.”
“One of my biggest lessons has been that vision and ambition are not enough on their own. You also need strong financial discipline, the right structure and people around you who are prepared to challenge you.”
“But perhaps the most important lesson is this: never lose the courage to start again. Experience only becomes valuable if you use it to build something better the next time.”
Those lessons have shaped his approach to leadership. Moses remains closely involved in developing ideas and solving problems, and enjoys bringing people together around something they believe can be built. Over time, however, he has learned how much depends on the people around him and the responsibility they are given.
Listening to capable colleagues, taking their views seriously and accepting that he will not always have every answer have become increasingly important. So has the willingness to make difficult decisions. He considers himself a better leader because of the mistakes he has made and the lessons that followed, with a greater appreciation of the discipline and accountability needed to support entrepreneurial ambition.
For Moses, an influential leader also helps people develop confidence in their own abilities. He wants those working alongside him to believe in the idea, understand their contribution and see the possibility of creating something that does not yet exist. His hands-on interest in the business is now accompanied by a clearer understanding of the value of giving others room to take responsibility.
Receiving the Influential Man in Business Award in Intelligent Mobility & Media Innovation 2026–2027 holds particular meaning at this stage of his life. He has spent nearly four decades building businesses, creating jobs and taking risks. There have been considerable successes and serious setbacks, but what gives him the greatest pride is his continued appetite for the future.
At 62, he remains excited by AI, technology and the changing mobility industry. He does not see his most influential years as necessarily behind him. The recognition offers encouragement to keep applying his experience, testing ideas and pursuing opportunities, with the belief that resilience and reinvention can become strengths in their own right.
His ambitions through DAB Mobility Group reflect that outlook. He wants to use what he has learned to build smarter, leaner businesses with technology at their centre. His intention is to develop operations that can grow beyond London and, ultimately, into international markets. Recreating an earlier business model holds less interest for him than using his experience to improve how the next one works.
The coming together of AI, mobility, media and data is especially compelling because it connects new technical possibilities with problems he has spent much of his working life understanding. He approaches this next chapter with the experience of four decades and much of the enthusiasm he remembers from starting out.
For younger entrepreneurs, his advice combines encouragement with an understanding of the consequences of business decisions. Fear of failure should not prevent someone from starting, but failure itself should never be romanticised. When a business struggles, the effects are real. Taking responsibility, learning quickly and acting on those lessons are essential.
He also cautions against treating the ability to raise money as proof of a successful business. Cash flow, profitability and financial discipline need sustained attention. So does choosing advisers and colleagues who will challenge an idea honestly, rather than simply agree with it.
At the same time, Moses encourages entrepreneurs to retain their instinct and ambition. Some of his own strongest opportunities came from recognising potential before it was widely understood. Supporting that instinct with sound judgement and a willingness to listen is a balance he has learned to value.
Reputation and relationships carry equal weight. Businesses may change, succeed or come to an end, but the way someone treats people can remain part of their reputation long afterwards. For Moses, looking after those relationships is a responsibility that extends beyond any individual venture.
When he considers the contribution he hopes to leave, Moses’s focus is on whether his work has made a meaningful difference to the industry and the people around him. Company size and financial success form part of a business story, but he also values the opportunities created, the ideas pursued and the willingness to question how things have always been done. He would like to be remembered as someone who recognised potential early, had the courage to act on it and continued to reinvent himself as circumstances changed.
He also hopes his children and the people who have worked alongside him will see that losing something important does not have to end a person’s ambition. Setbacks can carry difficult personal and professional consequences, but they can also lead to a more considered approach to what comes next. Through his own experience, he wants to demonstrate that it is possible to take responsibility, learn from what happened and find the confidence to create again.
At 62, Moses still has businesses he wants to build, industries he hopes to influence and ideas he intends to bring to life. The opportunity to apply decades of practical experience to developments in AI, mobility and media gives him a clear reason to keep looking ahead.
Innervision Global’s Influential Man in Business Award in Intelligent Mobility & Media Innovation 2026–2027 recognises both his contribution to the industry and the ambition behind this next chapter.
For Asher Moses, the legacy is still being written, with more work ahead that he is eager to begin.
Join Innervision Global in celebrating Asher Moses’s recognition as Influential Man in Business in Intelligent Mobility & Media Innovation 2026–2027.
To learn more about DAB Mobility Group and its work across mobility, media and technology, visit dabmobilitygroup.com.
DAB Mobility Group brings together mobility, media, data and artificial intelligence, drawing on Asher Moses’s nearly four decades of experience in London’s taxi and transport industry. Its focus includes exploring how technology can improve mobility operations, support better use of vehicles and provide more accurate media measurement, with ambitions to develop businesses that can grow beyond London into international markets.
Phone: 07958 078244
Email: asher@dabmobilitygroup.com
Website: dabmobilitygroup.com